Landing Page

Your website should be working for you, but it can't without the right content.

But just having a website won't guarantee results. Your content has to engage your target audience if you hope to find and convert leads. This online course will teach you all about creating effective content for your website.

Here are just a few of the things you will learn in this online course.

Learn how to develop the content for your website to make it a really effective marketing tool. For a limited time this course is available for $12.99, more than 50% off the regular price!

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"Before you build your website" A guide to developing the content for your website.

If you want to build a house, is the first thing you do to go and get the bricks and lumber and start putting pieces together? Of course not! You start with a plan, a blueprint and decide what goes where before you build anything. The same should be true if you plan to build a website. You shouldn't start with the tools (Wordpress, Squarespace, Weebly, etc.), start with a plan. Decide what you need in your website, where everything should go, and gather your content beforehand.

Purpose

Learn how to identify your website's purpose, an important first step for developing content.

Home Page

There are certain essentials for an effective home page, learn what they are to maximize your home page engagement.

Content

How to write great content for your website that will attract your target audience.

Featured Student Success Story

Kemya Scott

This is a course I wish I had before I started building my own websites. There are so many details that should be considered about your website, and the instructor makes a great point that hit home: most businesses are so busy focusing on which platform to use, that they (we) forget about all of the elements and content planning that needs to take place before we even consider which platform to use. This course is perfect for businesses that have never had a website OR businesses that want to update their site and improve their conversions. For example, I have had my own websites for years now, but I am always tweaking the content and looking to make it more user-friendly. The content in this course is helping me to re-evaluate my static website content, to be sure it fits with my purpose for having a website in the first place. It's a great refresher that is helping me to tweak my own site. I was pleasantly surprised by the level of depth regarding keywords and online marketing. Nicely done. The quizzes and resources are excellent, do not skip these! If you really dive in and complete the exercises, you will be able put together a well planned website that includes all the necessary elements for your businesses success, whether you create a website on your own or hire a designer.

Another Student Success Story

Quest Soul

This course is enlightening as well as progressive! I recommend this course for anyone looking to further their knowledge on building business websites.

Many small businesses can’t afford professional web design services and plan to build their websites themselves. In my conversations with small business owners they often focus on the web platform first, but in my opinion they need to develop the content first. I created this online course to teach small business owners how to develop the content for their websites.

Sandra Wills, course instructor, president of The Graphics House LLC

For a limited time this course is available for $12.99 more than 50% off the regular price!

Even if you hire a web designer to build your website, you still need to provide him or her with the content. Taking this course gets you prepared.